Jinfo: Q&A with EBSCO - Insight and Investment in Visibility

Q&A with EBSCO - Insight and Investment in Visibility
Jinfo Article

11th March 2015

Abstract

FreePint interviewed Kate Lawrence, vice president of user research at EBSCO, about the company's ongoing and planned research into the corporate and student market and the digital landscapes they inhabit. The interview covers changing digital expectations, the importance of motivation when identifying types of users, and whether tools such as Google and Wikipedia have a role to play in search.

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