Jinfo: What's the point of data analytics?

What's the point of data analytics?
Jinfo Article

22nd November 2017

Abstract

Data analytics helps organisations make appropriate business decisions. Data is stored and analysed to study a range of commercial and operational subjects, which can help with targeted advertising and alignment of content and layout. However, many businesses, particularly smaller companies, have no data analytics strategy. In this article, John Orosa looks at the five phases of data development an organisation will typically go through, gives some practical examples of the application of data analytics, and offers some tips on developing a data analytics strategy within your organisation.

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