On- versus off-platform solutions – AI and licensed content
Jinfo Report
16th April 2026
Abstract
The rapid adoption of AI is exposing a fundamental tension in how licensed content is created, distributed and used.
One of the most immediate and practical decisions organisations face in the context of AI and licensed content is whether to work on-platform or off-platform.
This choice has far-reaching implications for risk, cost, flexibility and value – and, increasingly, for how organisations structure their overall AI strategy.
One of the most immediate and practical decisions organisations face in the context of AI and licensed content is whether to work on-platform or off-platform.
This choice has far-reaching implications for risk, cost, flexibility and value – and, increasingly, for how organisations structure their overall AI strategy.
Contents:
- Executive summary
- Introduction
- On-platform – clarity and control
- Off-platform – flexibility and complexity
- The challenge of measuring value
- Risk and responsibility
- A move towards hybrid models
- Implications for licensing
- Conclusion.
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About this report
- Report title: On- versus off-platform solutions – AI and licensed content
- Pages: 6
- Link to this page
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