Product review of Artesian
Jinfo Report

20th January 2017

Abstract

Artesian is a comprehensive business development tool which is very intuitive to use. With strong coverage of the UK and of North America, it enables lists of prospects to be devised and news and social media on those prospects monitored for risks and opportunities.

This review:

• Introduces Artesian, a UK-based customer engagement and business intelligence tool which entered the North American market in 2015. This review focuses on the UK version
  
  
• Explains how Artesian provides contextual, relevant insight into organisations and markets in real-time, compiling tailored news feeds and daily email alerts
  
  
• Summarises how customers obtain value from Artesian, helping them improve business development, efficiency and knowledge sharing
  
  
• Notes the range of clients in sectors including tech, software, insurance, telco & comms, banking & finance, financial services, media and professional services
  
  
• Considers the reach of Artesian's content and coverage including subscription publications, Companies House filings, extensive social media sources, Experian credit information and news archive
  
  
• Dives into the product's coverage of the UK, USA and Canada; plus employee records; a taxonomy of more than 1,500 business topics and Market Sector News supplemented by Sector performance data in the UK
  
  
• Drills down into the technology behind the product's contextual insight into organisations and markets
  
  
• Explains how prospect lists can be filtered by factors such as credit risk and daily alerts set up
  
  
• Discusses integration with Salesforce and customer relationship management (CRM) systems 
  
  
• Looks at the mobile app, Artesian Ready, which provides detailed information on the company and people in your meetings
  
  
• Tests out the training and help options
  
  
• Discusses development plans and the product roadmap
  
  
• Explains the pricing model
  
  
• Looks at how Artesian shapes up to its competitors including Avention's OneSource iSell and Bureau van Dijk's Mint UK.

Reviewed by Andrew Grave

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