Jinfo: Market landscape - social media monitoring tools

Market landscape - social media monitoring tools
Jinfo Report

15th March 2017

Abstract

This market landscape gives an overview of nine social media monitoring products:

Agility Plus and Agility Enterprise
Brandwatch Analytics
Cision Communication Cloud
Digimind Social
Engage121
iSentia Mediaportal
Social Listening from Kantar Media
Media Intelligence from Meltwater
Talkwalker.

We provide a brief description of each product and a link to the product page, an overview of sources, special features, typical users, key customers, key use-cases and value, data analysis/visualisation options, pricing and Jinfo coverage.

The social media monitoring market is growing fast, with newer market entrants such as Hootsuite and SproutSocial focusing exclusively on media. The products we've focused on are generally well-established and many also offer monitoring of "traditional" media outlets as well as social.

Produced by Sophie Alexander.

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