Jinfo: Product review of Aurora FirstLight

Product review of Aurora FirstLight
Jinfo Report

25th January 2018

Abstract

Aurora's FirstLight is a Software as a Service (SaaS) product and a powerful competitive intelligence product that uses machine-learning algorithms to mine public and private data sources and can help organisations make more informed business decisions. The product appeals to library and information professionals, those working in competitive intelligence, and sales and marketing staff.

This review looks at:

The company and product
Highlights the platform's key advantages and who benefits from using it
The intuitive user interface, including the dashboard and accompanying widgets which can be used to tailor content
Competitor landscape - from Google Alerts to homegrown software search and analytics as well as Manzama and Tableau
Internal and external content sources including access to LexisNexis Metabase content which gives users access to over 50,000 print and online news and social media sources
Pricing
The product roadmap
How administrators can get value from the product
Covers the help and training available within the product

By Scott Vine.

Update: A new review of this product is available here »

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