Jinfo Subscription Report Product review of Aurora FirstLight
Jinfo Report

25th January 2018

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Abstract

Aurora's FirstLight is a Software as a Service (SaaS) product and a powerful competitive intelligence product that uses machine-learning algorithms to mine public and private data sources and can help organisations make more informed business decisions. The product appeals to library and information professionals, those working in competitive intelligence, and sales and marketing staff.

This review looks at:

  • The company and product
  • Highlights the platform's key advantages and who benefits from using it
  • The intuitive user interface, including the dashboard and accompanying widgets which can be used to tailor content
  • Competitor landscape - from Google Alerts to homegrown software search and analytics as well as Manzama and Tableau
  • Internal and external content sources including access to LexisNexis Metabase content which gives users access to over 50,000 print and online news and social media sources
  • Pricing
  • The product roadmap
  • How administrators can get value from the product
  • Covers the help and training available within the product

By Scott Vine.

Update: A new review of this product is available here »

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