Jinfo Subscription Report Product review of Aurora's FirstLight
Jinfo Report

11th January 2021

Tweet about this item on Twitter


Aurora's FirstLight is an intelligence SaaS (Software as a Service) platform, and a powerful competitive intelligence product. It uses machine learning algorithms to mine public and private data sources and can help organisations make more informed business decisions.

Jinfo last looked at the product at the beginning of 2018 and we now take another look to find out what's changed.

This review:

  • Introduces the company and product as well as outlining some of its key advantages

  • Looks at the product's users, particularly library and information professionals, and those working in the competitive intelligence field as well as sales and marketing staff

  • Examines how the product has evolved since we last reviewed it in 2018

  • Covers the help and training available within the product

  • Delves into the technology behind the product, with a specific focus on its automation capabilities, and its use of big data and natural language processing

  • Explores how a user would interact with the system and the process involved in a typical implementation of the Enterprise Edition

  • Focuses on the competitor landscape which includes big names such as LexisNexis, Thomson Reuters and Dow Jones as well as Meltwater, Manzama, and Northern Light, amongst others

  • Highlights the range of external and internal sources that can be included in this highly customised application, including paid subscriptions, social media, blogs, scientific journals and news databases, to name a few

  • Finds out about its range of pricing options

  • Concludes with a look at what product enhancements are in the pipeline over the next few years, including continued enhancements to the user interface, user experience and to the data visualisations.

By Andrew Lucas

Content Access

Access to Jinfo Content and Community is available through a Jinfo Subscription.

Does your organisation have a Jinfo Subscription?

Please sign in to MyJinfo here so that we can check your access to this item:



  Forgotten password?

Sign in with:

Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Access to this report is available through a Jinfo Subscription, which will help your organisation:

  1. Save time and money
  2. Re-invent information services
  3. Define, measure and communicate information value.


"Don't know"

Contact us to find out if your organisation already has a Jinfo Subscription.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.

 « All Reports