Rebecca Gebhardt Brizi Raise your own bar from transactions to strategy
Jinfo Blog

Wednesday, 25th August 2021

By Rebecca Gebhardt Brizi

Abstract

Raise your ambitions and drive information strategy for your organisation. When you see yourself as a strategic asset to the business, your stakeholders will start to do so as well.

Item

"We need to be operating strategically, but we're stuck in transactional work."

This is one of the most common concerns Jinfo clients bring us to work on as part of our Focus on Centre of Excellence.

Our advice for making this shift? Two consistent strategies have emerged from a host of Consulting on Centre of Excellence projects nearing completion:

  • Invest in strategic stakeholder relationships: it's not enough to have an engagement plan with key stakeholders – you have to invest in a relationship strategy. Investment can mean tools as well as time – one team has taken up our recommendation to invest in a simple CRM system to improve stakeholder engagement, and already it's proving to be time and money well-spent.

  • Raise your ambitions: no one is better equipped than you are to drive information strategy for your organisation. When you see, think and talk about yourselves and your department as a strategic asset to the business, your stakeholders will start to do so as well.

These strategies are consistent across industries – current projects are in legal, finance, pharmaceuticals and energy.

Your Jinfo Subscription gives you access to the foundational materials in our Focus on Centre of Excellence, which will help you shape your relationships and ambitions.

If you have questions as you work, we're here to help – complete the contact form or be in touch with your account manager for tips and troubleshooting, or to discuss more active support through Consulting on Centre of Excellence.

This item was featured in the most recent Jinfo Newsletter. The Jinfo Newsletter brings you updates on Jinfo's research, latest resources and tips. If you're not yet receiving it, register here (free).

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