Portfolio Management: do your "users' expression of value" drive your decisions?
Wednesday, 17th August 2022
Effective Content Portfolio Management can be enhanced with effective product scoring mechanisms. But getting the right balance between quantitative and qualitative measures is critical if you are going to enhance your credibility with your stakeholders.
August is usually a quiet month, but this year has been very different.
The economic headwinds facing many organisations are transforming the work of Jinfo clients from what I call “good busy” (helping their organisations prosper in a buoyant market), to “bad busy” (preparing for a more challenging operating environment).
For one Jinfo client, their timing has been perfect. We are about to conclude a major project to overhaul the way they capture and articulate the value of licensed information.
One outcome of this project was the crafting of a succinct scorecard to build quantitative and qualitative product assessments.
Nothing unusual about that, I suspect many of you already have similar mechanisms to inform your decisions; if you haven’t, feel free to get in touch or you can get started here.
Their scorecard contains all the quantitative measures you might expect to see, as well as provisions to score functionality and coverage. In many respects, these are the easiest variables to capture and whilst they are useful they are not always a good indicator of value without additional context.
What emerged as a critical part of the scorecard, was a group of indicators we call "end-user expressions of value". In other words, the stakeholders’ qualitative assessment of a product and how it impacts the business.
Why was this the most critical part of the scorecard? Firstly, there were multiple indicators and assessment criteria for their users’ expressions of value. Then, when our client weighted the scorecard components, they assigned 50% of that weighting to these indicators.
What became apparent was that our client, despite having what they considered to be excellent stakeholder engagement, needed to take it to the next level to gather those “expressions of value” to make their scorecard credible.
Our client is now enhancing their engagements to build a richer, more intimate understanding of their stakeholders’ perceptions of product value. They use their scorecard to enrich their stakeholder conversations and reinforce their credentials as content advisors to the wider organisation.
It's never too late to start developing your strategy and priorities for managing your portfolio and engaging your stakeholders. Jinfo wants to work with information leaders on their information strategy.
Contact us if you would like to discuss how we can help you develop your capabilities and enhance your credibility.
Upcoming Community sessions
- The Inside Circle – let's talk suppliers,
Thursday, 29th September 2022
"Is the client always right?"
21st September 2022
Whilst user expressions of value are important, they should be treated with caution. Information leaders can offer significant value by enabling smart decisions about information products and services. Realising this potential hinges on your ability to frame the question and offer potential solutions that serve the best interests of your organisation.Read on the Blog
- Is the client always right?
Wednesday, 21st September 2022
- Portfolio Management: do your "users' expression of value" drive your decisions?
Wednesday, 17th August 2022
- Are you in a proactive state of resilience? Preparing for contract negotiations
Wednesday, 13th July 2022
- Let's talk about benchmarks (Community) Tuesday, 18th October 2022
- The Inside Circle – let’s talk suppliers (Community) Thursday, 29th September 2022
- Plan your work, work your plan (Community) Thursday, 9th June 2022
- Centre of Excellence (step seven - ready, aim, fire) (Webinar) Tuesday, 28th June 2022
- Centre of Excellence (step six - making strategy operational) (Webinar) Wednesday, 15th June 2022
- Making data meaningful (Webinar) Tuesday, 17th May 2022