If They Only Knew: Finding Competitive Intelligence from the Websites of Your Competitors and Their Friends [ABSTRACT]
Jinfo Blog

By Arthur Weiss

Abstract

Even though companies have become smarter about securing information on their web sites, competitive intelligence researchers can still find valuable nuggets of information if they know where and how to look. Arthur Weiss presents some sleuthing techniques to help shed light on competitor's alliances, product plans and strategies.

Item

Even though companies have become smarter about securing information on their web sites, competitive intelligence researchers can still find valuable nuggets of information if they know where and how to look. Arthur Weiss presents some sleuthing techniques to help shed light on competitor's alliances, product plans and strategies.

What's Inside:

Until recently, a quoted UK company in the security industry included the PowerPoint files used in its annual results presentations on their investor pages. These included a results graph that linked to an Excel spreadsheet with multiple worksheets, including the budgeted and forecast sales of all their clients: several UK police forces, court services and custodial services. Its business was protecting human beings - not its own data! 

---

This is a brief abstract of the full article. FUMSI subscribers can log in to MyShop at FreePint view the full article. Others can subscribe to FUMSI now for access to the complete archive of FUMSI articles. 

« Blog