From search keywords to market intelligence
Jinfo Blog
28th January 2008
Item
After Google and Yahoo, Baidu.com is the No. 3 search engine in the world http://searchengineland.com/071010-192830.php. According to CNNICâs http://www.cnnic.cn/en/index/index.htm latest report, Baiduâs share in Chinese search market has reached 74.5% and is the No. 1 in China. Interestingly, besides its search and community services, Baidu has established a new unit called Data Research Center http://data.baidu.com which provides market intelligence across many industries based on the search streams that come through baidu.com. The reports present latest industry profiles and identify consumer trends based on analyzing the search keywords and searcher behaviour. Currently the market segments that Baidu has published reports for include: Personal Computer, Home Electronics, Cosmetic, Beverage, Finance, Online Games, and Autos. Having the freshest original search data continuously available for analysis is a huge competitive advantage for Baidu in offering market insight. The latest reports were released in December 2007 and based on data of the previous month. Most reports offer sector overview, competitive landscape, consumer preferences and regional strengths, etc. For example, two thirds of the users who used the search engine in November 2007 had looked for information about laptop computers, indicating a strong demand and the growing trend of consumer preference for laptops to desktop computers. For the online games market, keyword searches indicated that over 30% of Chinese Internet users are interested in online games, a group also showing strong interest in online sport items. The various ranking charts on the site provide quick snapshots of the dynamic and competitive sector developments in the gigantic domestic markets in China. Since the 2008 Beijing Olympic Games is a super hot topic in China, Baiduâs research also shines its light into whatâs going on concerning all the hot spots towards the Games: What information is most looked for, who are the most favorite stars, what is expected for China Mobile and Tsingtao Beer and other businesses, etc. On the chart of the most searched keywords, ranked number 1 was tickets for the Olympic Games. Interest in the five lucky dolls http://sports.qq.com/a/20051111/000499.htm is also enormous, reflecting a very characteristic popular culture element in China.About this article
- Blog post title: From search keywords to market intelligence
- Link to this page
- View printable version
What's new at Jinfo?
Vendor adoption of AI
Community session
23rd May 2024
AI prompting and AI-sourcing, US private companies, and Jinfo on YouTube
Blog posting
10th April 2024
April 2024 Update
YouTube video
10th April 2024
- AI prompting and AI-sourcing, US private companies, and Jinfo on YouTube
10th April 2024 - AI practical actions, prompting and outsourcing
6th March 2024 - GenAI and ESG wisdom of the Jinfo crowd
13th February 2024
- Jinfo Community session (TBC) (Community) 16th July 2024
- Jinfo Community session (TBC) (Community) 20th June 2024
- Vendor adoption of AI (Community) 23rd May 2024
Learn more about the Jinfo Subscription