Profoundly new
Jinfo Blog

18th March 2009

By Diana Nutting

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Like most information professionals researching a large range of business sectors, I always relied heavily of Dialog’s Profound service. The searching was clunky, it often came up with something you already subscribed to, and you could spend a fortune if you weren’t careful, but it yielded up just enough nuggets of gold to make it worthwhile persevering. In fact for many years it was the only place to buy “sliced” information from market reports, just that part of the report that you needed. However, as new products came on to the market, Profound gradually lost its way. It eventually became part of Thomson Business Intelligence and about 18 months ago was acquired by Marketresearch.com. Market Research.com http://www.marketresearch.com/ has now relaunched Profound with more content, a new search engine and many new enhancements I haven’t yet been able to assess the service, but five key improvements have been identified for this launch: more content, a new search engine from FAST, a new more intuitive interface, a more easily understood slice/pricing algorithm, and the availability of corporate license purchase options. Profound claims over 450,000 reports in its collection, from 120 leading publishers of market information, including Frost & Sullivan, Key Note, Datamonitor and Business Insight. The Profound service can now be found at http://www.profound.com

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