LinkedIn at Hoover's
Jinfo Blog

21st April 2009

By Diana Nutting

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Like many information professionals, I have a profile on LinkedIn and use it to keep up with ex-colleagues, and to find people who can add an expertise to complement mine when a job calls for it. So I was interested to see that Hoover’s, Inc (http://www.hoovers.com) has announced that it has added LinkedIn contact data (http://www.linkedin.com) to its subscriber site. This new addition is designed to provide integration between Hoover’s information on companies and people with LinkedIn’s professional network of business contacts. When viewing a targeted company or person on the Hoover’s site, customers can now view contacts in that company that are already in their own LinkedIn network. Hoover’s subscribers can learn how many people they are connected to at any given company through the LinkedIn Connections integration, and can access those individuals’ LinkedIn profiles with a single click. It would appear that you can only access people already in your LinkedIn network, so there is less danger of individuals being inundated by requests for help or information from people they have never heard of. But to be reminded that you already have contact with someone in a company that you are researching could prove very useful. Tim Buckley Owen has further comments on this development - and on another alliance with LinkedIn, this time involving LexisNexis - at http://www.vivavip.com/go/e18907.

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