Studying the Financial Times' MBA Newslines
Jinfo Blog

By Dale Moore

Abstract

The Financial Times (FT) recently introduced a new service called MBA Newslines as a bolt-on to the FT website content. Newslines provides the ability to annotate any article and any number of articles from the FT's entire content offering. That’s a lot of content and opens up a potentially unlimited resource for commentary, debate and analysis of current business issues.

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The Financial Times (FT) recently introduced a new service called MBA Newslines as a bolt-on to the FT website content. Newslines provides the ability to annotate any article and any number of articles from the FT's entire content offering. That’s a lot of content and opens up a potentially unlimited resource for commentary, debate and analysis of current business issues.

Quality newspapers are a highly valued source of current information to knowledge workers in every industry and sector so the ability to comment on and annotate articles is a welcome addition. In our modern, fast-paced world, the ability to share what you’ve read, quickly and effortlessly, is rapidly becoming the accepted norm but the quality and reliability of rapid sharing media varies greatly.

MBA Newslines provides this functionality within the FT ecosystem, so the quality and reliability of source content is guaranteed. The ability to add articles to custom lists, add your own tags, notes and RSS feeds means this is a modern platform with a contemporary feel. This is a nice balance which preserves the authoritative look and feel of the FT newspaper while at the same time bringing a slew of up to the minute tools to facilitate rapid sharing.

While the product is specifically designed for and aimed at the MBA market – giving students and tutors a news sharing and annotation platform – I can see no reason why others wouldn’t benefit from this functionality. Those working in any number of business environments would appreciate the ability to find, annotate and disseminate news articles, commentary and opinions on current business issues, particularly as they stem from such an established source. Perhaps this is something being considered for a future development.

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