Jinfo Blog
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Content and AI – key findings from Jinfo's recent research
21st July 2026
Over the past months, Jinfo has explored one of the biggest questions facing information managers:
"How do we create real business value from trusted content in an AI world?"
Our research began with licensing, but quickly became about something much bigger:
"How can information professionals help their organisations reduce risk by securing trusted information, governing its use, and enabling AI to deliver reliable business value?"
Vendors and AI – integration is creating a new opportunity for aggregators
9th July 2026
As more organisations look to integrate trusted external content into enterprise AI, the role of the aggregator is beginning to change.
Traditionally, aggregators have focused on discovery, access and workflow.
But our latest research suggests they are increasingly becoming an important part of the AI infrastructure itself.
July 2026 update
1st July 2026
As we wrap up our focus on Content and AI, several themes have emerged consistently across our research, reports, and community discussions.
While organisations continue to move rapidly on AI adoption, many are still working through the practical realities of governance, licensing, trusted information, and organisational readiness.
Which leads nicely into our next research into stakeholder value and AI.
The AI paradox – why trust matters more than ever
23rd June 2026
At the recent KIMRA conference, much of the discussion focused on AI, agents, synthetic data, and changing workflows.
But participants repeatedly returned to a more fundamental question:
“What information can we trust?”
Content investment for AI – why the conversation is changing
18th June 2026
This month, Jinfo published the report “Content investment for AI - building the foundation for operational value”, based on interviews, community discussions, and research into AI governance, licensing, user training, and content strategy.
One finding stood out across all of these areas: discussions about AI are increasingly becoming discussions about content.
June 2026 update
2nd June 2026
- Licensing – external content and AI rights
- Governance – using training as part of governance
- The next focus – stakeholder management.
Training before access – a new control layer for AI?
26th May 2026
One area receiving increasing attention is the link between training and access.
Jinfo findings point to a growing shift from policy-led training, towards workflow-based guidance and practical capability building.
The new Jinfo report “Training end users in AI – from policy to practice” explores how organisations are helping end users work responsibly with AI tools and licensed content.
May 2026 update
6th May 2026
- Stephen Phillips’ farewell message: be an agent of change
- Content investment for AI
- Licensed content and AI.
Balancing licensed content: on- versus off-platform
30th April 2026
Much of the discussion around AI still centres on tools, features and rapid progress.
Yet beneath that noise, a more practical – and arguably more consequential – question is taking shape: “Where should licensed content actually sit?”.
Yet beneath that noise, a more practical – and arguably more consequential – question is taking shape: “Where should licensed content actually sit?”.
Finding common ground between stakeholders in AI licensing
16th April 2026
There’s a widening gap between how content is licensed and how users want to use it in AI workflows.
Stakeholders are adapting, but they are not in sync. This is creating tension across publishers, aggregators, information managers and end users.
At the core is a shift – from access-based models to outcome-driven value – that licensing hasn’t caught up with.
Bridging this gap requires alignment, clearer rules, and more practical AI-ready approaches.
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Read on the Blog:
July 2026 update
1st July 2026
- Content and AI – key findings from Jinfo's recent research
21st July 2026 - Vendors and AI – integration is creating a new opportunity for aggregators
9th July 2026 - July 2026 update
1st July 2026
- From AI use cases to implementation (Community) 22nd October 2026
- AI use cases (Community) 22nd September 2026
- Stakeholder value and AI: Workshop (Community) 16th July 2026
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