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Newsletter No. 435


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FreePint Newsletter No.435

Editorial

Robin NeidorfI've spent most of the last few weeks in Edinburgh, London, New York and Washington, DC, delivering FreePint Communities of Practice sessions, working on-site with customers on strategic planning and project development, and facilitating roundtable sessions. 

During my travels, I've continued to hear variations of this question:

"How can we get our stakeholders to understand the full range of services and value we provide?"

Having spent several years helping FreePint customers try to answer it, and knowing that the key to research success is asking the right question, I now believe this is the wrong one.

We should instead be asking the question:

"How do we help stakeholders see their own business differently?"

During lengthy periods of transit, away from distraction opportunities, I've reflected on the consistent truth which has surfaced in all our research in 2015:

Information expertise is essential to achieving business objectives like efficiency, innovation, and profit... AND most decision-makers are oblivious of the connection.

This is the problem we need to solve. Before we can convince stakeholders that our expertise is relevant, they have to recognise this fundamental problem - the disconnect between their vision and the role they think information plays in achieving it.

Our current Topic Series, "News, and Other Commodities" (Oct-Dec 2015) looks at the problem through the lens of ubiquitous information that is essential to good business but is undervalued by decision-makers and end users alike.

In the new year "Topic Series" is being renamed as "Research Focus". Strategic Alignment of IS and IT" (Jan-Mar 2016), focuses on two essential functions that should be operating together but too often are at odds.

Through "Research Focus" we will continue to produce practical guidance and resources, now with closer attention to this question of changing the mindset of stakeholders' documentation of success around re-positioning information expertise.

You will no longer need to re-register every calendar quarter, as this twice-monthly FreePint Newsletter will provide your window into what we're covering. Please forward this copy to a colleague and encourage them to register for free.

Robin Neidorf
Director of Research, FreePint


Topics

TopicsThe FreePint Topics drive our commissioning, on information sources, technology and value.

  • Andrew GraveSubscription Services Continue to Innovate
    Andrew Grave, co-producer of the FreePint Topic Series "News, and Other Commodities" reviews the latest articles in the series and selects some future highlights. If you're interested in sources covering business, company, financial, industry and people research, discover more and register to ensure you receive regular Topic Series updates.

Latest Topic Series: News, and Other Commodities (Oct-Dec 2015):

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Subscription

FreePint SubscriptionA FreePint Subscription keeps information strategic to your organisation by providing unique and practical Content, Community and Consulting on information Sources, Technology and Value. Learn more.

  • Catherine DhanjalSubscription Update - What's New and What's Coming
    Find out what's new and upcoming from FreePint - including recent articles, webinars and Community of Practice sessions from the Topic Series "News, and Other Commodities", and an insight into key themes emerging from FreePint's research division and consulting services.

Latest FreePint Subscription articles and reports:

Forthcoming Webinars and Communities of Practice:

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Explore the FreePint Topics:

FreePint Topic: Sources
Sources

FreePint Topic: Technology
Technology

FreePint Topic: Value
Value


Blog

FreePint BlogThe FreePint Blog offers the latest commentary on trends, issues and opportunities in the information world, as well as examples of how organisations use FreePint resources to raise the value of information.

Latest FreePint Blog items:

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FreePint Topic Series: News, and Other CommoditiesParticipate: 8th Annual FreePint Survey on News Needs and Preferences

New this year: focus on current awareness needs and ROI

It's time once again to submit your data for the FreePint Survey on News Needs and Preferences - the 8th year we've collected and reported on your changing requirements within your organisation for news content.

Your submission is anonymous, but if you provide a valid email address, we will send you a copy of the final report.

Take 15 minutes and complete it now »

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"FreePint is a highly valued source of information for information professionals. Keep up the good work!"
Head of Business Information Services, Financial
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The FreePint Newsletter (ISSN 1460-7239) is published by Free Pint Limited. Whilst all reasonable care has been taken to ensure the accuracy of the publication, the publishers cannot accept responsibility for any errors or omissions. Product names used in FreePint are for identification purposes only, and may be trademarks of their respective owners. FreePint disclaims any and all rights in those marks. All rights reserved.

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