Map your stakeholders
Jinfo Article

9th February 2022

By Robin Neidorf

Abstract

Strategic stakeholder engagement is far more than "communicating with stakeholders". It requires that you understand your landscape of stakeholders, their current beliefs and attitudes, and their unique goals... and then devise a strategy for engaging with them to both influence and partner with them. The starting point for this process is a Stakeholder Map. The activity in this article guides you through this simple and powerful process.

View the recorded webinar "Stakeholder mapping", where we walk through the parts of this activity and provide more examples of how clients have used their Stakeholder Maps.

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