Jinfo: Research: A Strategy for Raising $1 Million

Research: A Strategy for Raising $1 Million
Jinfo Article

2nd February 2009

Abstract

Research, fundraiser, strategist? In her role as a specialist in fundraising support, Marge King does all three. She illustrates the multifaceted nature of her work, and the skill set crucial to success, with this case study of her efforts to leverage primary and secondary research sources to help a client navigate the fundraising process.

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