Jinfo: DIY Detection: Softly, Softly, Catchee Monkee: Part 1

DIY Detection: Softly, Softly, Catchee Monkee: Part 1
Jinfo Article

31st July 2009

Abstract

When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.

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