Search Beyond the Web: When to Pick Up the Phone [ABSTRACT]
Jinfo Blog

By Risa Sacks

Abstract

Online search has come to dominate the information world, but there's one 19th century tool no researcher should be without - the telephone. Risa Banks reminds us of ten situations in which picking up a phone and talking to someone in person is far more effective than any other search tool.

Item

Online search has come to dominate the information world, but there's one 19th century tool no researcher should be without - the telephone. Risa Banks reminds us of ten situations in which picking up a phone and talking to someone in person is far more effective than any other search tool.

What's Inside:

In doing due diligence, for example, if all the customers provide very guardedly neutral to negative responses, that's at least a warning sign to dig deeper. And if their voices go from warm and friendly to icy and disdainful in a heartbeat, red flags start waving!

---

This is a brief abstract of the full article. FUMSI subscribers can log in to MyShop at FreePint view the full article. Others can subscribe to FUMSI now for access to the complete archive of FUMSI articles. 

« Blog