Jinfo: Competitive Intelligence: Analytical Tools - How to Do More Than Just SWOT!

Competitive Intelligence: Analytical Tools - How to Do More Than Just SWOT!
Jinfo Article

4th June 2013

Abstract

As part of FreePint's series of articles on competitive intelligence, Andrew Grave examines four tools popularised by management consultants. He describes the practical ways in which information professionals can use the tools - SWOT, Boston Consulting Group Matrix, PESTEL and Porter's Five Forces and notes the constraints of each.

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