Jinfo: DJX - Dow Jones Responds to User Concerns

DJX - Dow Jones Responds to User Concerns
Jinfo Article

26th June 2013

Abstract

FreePint's Tim Buckley Owen contacted Dow Jones to ask about customer concerns regarding the absorption of Factiva into the DJX portal (formally known as Dow Jones Product X). Georgene Huang shares some of the thinking behind Dow Jones's vision of a single, one log-in environment, providing access to the full range of content. Customers are concerned about a "one size fits all" offering of loosely connected services which may not meet the needs of many users, but Huang suggests that a comprehensive product, based on and influenced by ongoing feedback from customers, can grow the audience for the product whilst simultaneously meeting the needs of current customers.

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