Anne Lonergan Product Review of M-Adaptive: Introduction, Value and FreePint's View
Jinfo Article

11th October 2013

By Anne Lonergan

Abstract

M-Adaptive is a SaaS-based media monitoring tool that brings together editorial and social media content. Launched a year ago it promises to be an effective tool for its target audience of PR and communications professionals who use it for reasons such as brand management, identifying emerging trends, understanding end-user sentiment and tracking the success of PR activities.

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