Robin Neidorf Strategic planning - value depends on context
Jinfo Article

9th November 2016

By Robin Neidorf

Abstract

Before measuring value you need to understand the organisation's goals, which can be measured through six categories, explains Jinfo's director of research Robin Neidorf. She then introduces a table to map the objectives against characteristics of information products and services and how using this in your business can generate more meaningful discussions about return on investment.

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