Jinfo: Managing your portfolio as part of your strategy (part two

Managing your portfolio as part of your strategy (part two - segment the portfolio)
Jinfo Article

29th October 2019

Abstract

In part one of our report on managing your portfolio as part of your strategy, we looked at the importance of aligning your content portfolio to the goals of your organisation. In part two we look more closely at the challenges involved, including how to segment the portfolio and highlight key performance indicators, document resources to support value, demonstrate the impact of the content portfolio and create an innovative environment, as well as practical next steps.

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