Jinfo: Community deck – Content portfolio needs analysis

Community deck – Content portfolio needs analysis
Jinfo Report

1st December 2023

Abstract

A needs analysis is a proven methodology to maximise value and right-size contracts to the needs of your organisation.

In a recent Jinfo Community session, Nick Collison of Couranto discussed how needs analysis can be leveraged in your negotiations, to enhance the value of your supplier relationships, and reinforce your value with stakeholders.

This Jinfo Report provides a detailed commentary of the session, alongside the slide deck.

You can also review the key points in the Jinfo Webinar, "Content portfolio needs analysis".

Nick Collison is director of business strategy and e-content at Couranto. He has over 30 years’ experience using needs analysis to underpin licensing negotiations on behalf of a range of clients from a range of disciplines.

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