FreePint Report: Research into Visibility 2015
Jinfo Report

13th April 2015

Abstract

Robin Neidorf presents the findings of FreePint's recent research into visibility. There are three elements which must be in place in order for information discovery to be successful: technology, content and user behaviour. This report discusses findings around tools and technologies in use and planned as well as areas of specific concern and areas of interest, such as analytics and visualisation, the effect of internal culture.

In the findings relating to content, respondents were asked how they rate varying types such as licensed sources or inbound email content, as well as a host of other variations such as dissertations and research whitepapers. Questions also covered the goals and objectives of visibility work and barriers to progress, such as licensing issues and free search engines. The findings around user behaviour include a useful list of suggestions and ideas for how to connect directly with users on their own terms... and in ways that are meaningful to them. Barriers to influencing user behaviour are scrutinised and we asked respondents to rate the importance of different tools and activities in influencing user behaviour around information visibility.

• Introduction to FreePint's Research into Visibility
• Results from FreePint Research into Visibility Part 1 - Tools and Technologies
• Results from FreePint Research into Visibility Part 2 - Content
• Results from FreePint Research into Visibility Part 3 - User Behaviour
• Results from FreePint Research into Visibility Part 4 - Strategy and Success
• About the Author

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