Jinfo Subscription Report Product Review of Euromonitor Competitor Analytics
Jinfo Report

23rd March 2016

Tweet about this item on Twitter


Competitor Analytics is a tool from Euromonitor International, introduced in July 2014, that provides a company-centric view of the Fast Moving Consumer Goods (FMCG) universe. It pulls in cross-standardised data from 17 different industries in Euromonitor's global research database, Passport.

This review:

  • Introduces the company and the Passport and Competitor Analytics products, identifies key audiences such as investment banks, media companies and consumer goods companies
  • Highlights key advantages and provides contact details
  • Examines the quality and quantity of information available and puts the industry, company and country data to the test to find out whether the tool lives up to its claim of providing analysis spanning multiple FMCG industries and providing a cross-industry perspective to connect them
  • Puts the search options through their paces, along with functions to identify strategic information such as market attractiveness, competitive environment, gaps in a company's market presence. Highlights case studies which illustrate these features in action.
  • Discusses the strength of the visualisations and charts
  • Flags up developments, pricing and overall value offered
  • Considers other industry data providers such as Nielsen, IRI and Canadean - but can they be considered competitors?

Reviewed by Sophie Alexander

Content Access

Access to Jinfo articles and reports is a benefit of a Jinfo Subscription.

Does your organisation have a Jinfo Subscription?
"Yes, we subscribe"

Please sign in here so that we can check your access to this item:

MyJinfo Login



  Forgotten password?

Sign in with:

Or sign in via email:

Enter your email and we'll send you a magic link to sign you in automatically.

"Not yet"

Gain access to this report with a Jinfo Subscription. It will help your organisation:

  1. Save time and money
  2. Re-invent information services
  3. Define, measure and communicate information value

Benefits and Pricing

Jinfo Testimonials

"Don't know"

Submit the Subscription Question form to find out if someone in your organisation already has a subscription or to discuss your questions or requirements.

Or use the 'Text Chat' button at the bottom-right of this page for immediate assistance.

Claire Laybats, Head of Commercial Development

Claire Laybats
Head of Commercial Development

 « All Reports