Product review of FirstRain
Jinfo Report

4th January 2017

Abstract

FirstRain is an easy-to-use business development and research tool. Its high degree of personalisation enables business professionals to view relevant news, social media intelligence and internal content on companies and markets.

This review:

• Introduces FirstRain and explains why this real-time intelligence tool is particularly aimed at North American-headquartered companies that have a global user base
  
  
• Explains the key advantages, and how customers obtain value through FirstRain's uniquely-developed web crawling method and a sophisticated personalised approach
  
  
• Covers what has changed since it was last reviewed by Jinfo in 2013
  
  
• Provides FirstRain contact information
  
  
• Digs into the detail of its content and coverage including English-language sources, international coverage, and its provision of subscription-based services
  
  
• Assesses whether FirstRain has developed special techniques for acquiring data and if its Twitter coverage is superior to those provided by many media monitoring and PR tools
  
  
• Looks at how the company's claims for its technology stand up, testing its analytics
  
  
• Analyses set up and how its "channels" help personalise what FirstRain will track for you
  
  
• Tests out searching by company or theme, and tries out the mobile app functionality
  
  
• Describes why its help features are particularly useful
  
  
• Explains how competitors shape up, including OneSource from Avention and British-based company Artesian
  
  
• Describes pricing
  
  
• Outlines development plans for the near future.

Reviewed by Andrew Grave

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