You know more than you think you do
Jinfo Blog

By Robin Neidorf

Abstract

But what do users actually DO? If you can answer this question, you can analyse value. Learn the secret every information team needs to know.

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Last month I ran a workshop with a client who recently completed their first draft Value Chain analysis.

Like many of the teams Jinfo works with, they found one part of the analysis particularly challenging: "Describe what stakeholders actually do to make decisions, design products, sell services, or manage risk."

Here's the secret we share with teams like this one: you know more than you think you do.

Analysing the Value Chain doesn't require you to know every process in a user's world. But it does invite you to create hypotheses – and then validate them – regarding what it takes to generate revenue, achieve innovation, or create other business outcomes.

By drawing on their insight, knowledge and research skills, every team we have worked with discovers just how much they already know. From there, they can create a Value Chain analysis that transforms relationships with stakeholders, their negotiations, and department operations.

If you're ready to do the same, contact us today. Complete the enquiry form to request time with a Jinfo analyst and tick the box for "Focus on Value Chain" to get started.

This item was featured in the most recent Jinfo Newsletter. The Jinfo Newsletter brings you updates on Jinfo's research, latest resources and tips. If you're not yet receiving it, register here (free).

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