Robin Neidorf Improve the system, not (just) the outcome
Jinfo Blog

Thursday, 21st October 2021

By Robin Neidorf

Abstract

Everyone's interested in how information contributes to successful business outcomes in R&D, and anecdotal evidence is not uncommon. If you need measurable, repeatable results each quarter, or by year-end, Value Chain analysis gives you insight into the value of information across the whole field of R&D.


Item

For years I've pronounced the truth:

"Information is essential to drive business outcomes"

However, the statement is somewhat misleading, because it misses the critical reason our methodology of Value Chain analysis works:

"Information is essential to the systems that drive business outcomes"

Value Chain analysis is fundamentally about:

  1. analysing business systems, and then ...
  2. creating a measurable information strategy for improving them.

This is why we're focusing a lot on R&D at the moment. Regardless of the organisation or goals, R&D systems are relatively consistent and predictable. Some are complex, some are simple, but they all follow this basic progression:

Click to view

Everyone wants to focus on how information contributes to the launch of a successful product – the groundbreaking new drug, the innovative use of prior knowledge, the single report that avoided a regulatory headache. These success stories are hard to identify, anecdotal in nature, and take a long time (as in, years) to track. 

But what if you need measurable, repeatable results each quarter or by year-end?

Value Chain analysis gives you insight into the value of information across the whole of R&D – it's practical, tangible, and completely changes how stakeholders perceive information.

Let's look together at your systems and how you can have a measurable impact now with Value Chain analysis. Contact me at robin.neidorf@jinfo.com, or complete the enquiry form.

« Blog