Research: A Strategy for Raising $1 Million [ABSTRACT]
Jinfo Blog

By Margaret King

Abstract

Research, fundraiser, strategist? In her role as a specialist in fundraising support, Marge King does all three. She illustrates the multifaceted nature of her work, and the skill set crucial to success, with this case study of her efforts to leverage primary and secondary research sources to help a client navigate the fundraising process.

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Research, fundraiser, strategist? In her role as a specialist in fundraising support, Marge King does all three. She illustrates the multifaceted nature of her work, and the skill set crucial to success, with this case study of her efforts to leverage primary and secondary research sources to help a client navigate the fundraising process.

What's Inside:

Looking back through the process, it is clear that it is not enough to do research; you must also be willing and able to apply it. We were able to develop realistic strategies to approach the targeted list of funders because of the systematic methods we used to gather information.

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