DIY Detection: Softly, Softly, Catchee Monkee (Part One of Two) [ABSTRACT]
Jinfo Blog

By Vernon Prior

Abstract

When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.

Item

When it comes to competitive intelligence, collecting hard data like published reports and datasets may be easier than tracking down less quantifiable information. But is it as useful? In Part 1 of this two part article, Vernon Prior discusses the value of soft data collection in the competitive intelligence gathering process and introduces three techniques for uncovering it.

What's Inside:

Elicitation also relies upon the fact that we all wish to appear well-informed and, as a result, we tend to reveal more than we should. Most of us are keen to be regarded as honest and trustworthy; we welcome praise or sympathy; and we dislike adverse criticism. These are all human frailties that may be exploited to advantage.

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