New Mzinga white paper on social marketing
Jinfo Blog

5th August 2009

By Nancy Davis Kho

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Mzinga (http://www.mzinga.com), a provider of enterprise social media and learning solutions, has posted a new white paper entitled 'Social Marketing & Online Communities: Getting Started'. Available at http://digbig.com/5badjx, the paper provides a handy framework for understanding the role of Web 2.0 tools in an organization's overall marketing approach, as well as tips for achieveing success in social marketing initiatives. According to Mzinga, there are four key steps to building a sustainable community: focus on your overall community strategy early on, map that strategy to a specific set of social software applications, develop a moderation and member engagement plan, and measure it. The paper goes on to provide examples of how social software applications can help build brands, accelerate product innovation, facilitate event management, and provide meaningful product research. Mzinga's White Paper series is a valuable free resource for information professionals looking to deepen their understanding of Web 2.0 for the enterprise, with titles like 'Workforce Collaboration and Web 2.0: Improving Productivity by Facilitating Knowledge Transfer' and the McKinsey Consulting thought piece 'We Are Smarter Than Me: The New Competitive Advantage of "We"'. The company, which manages more than 14,000 communities and serves up more than 1 billion page requests from 40 million unique visitors in 160 countries each month, also sponsors webinars on topics like social media, social learning, and community moderation; check out a full list of current and archived webinars at http://digbig.com/5badkb.

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