Coming in for a landing
Jinfo Blog

By Robin Neidorf

Abstract

After the click, what happens? Convert prospects to leads when you give your landing page some consideration.

Item

We often have sponsors who send visitors to the company home page, a general "contact us" page or standard product information page that is not directly related to the messaging that led to the click. These are missed opportunities to convert visitors into leads to make a sale.

A good landing page will:

• Have a clear visual connection with the mailing or advert that drove the traffic -- use the same headlines, images and colors
• Keep the registration form short and to the minimum.
• Answer immediate questions a visitor might have about the value of your offering; focus on customer value, not on features, and keep it simple; do not try to do the entire sales process on a single page -- the purpose is to capture their interest and get them to take the next step
• Include customer testimonials; nothing says value to a prospect like an authentic quote from a happy customer

Do you have a landing page you're particularly proud of? Tell us about it. We love to feature success stories. Contact me at robin.neidorf@freepint.com with your favourite examples.

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