Source Expertise - What It Means in a Google World

Jinfo Research Focus
April - June 2016

When anyone can act like a researcher with a few keywords in a web search box, it takes special effort to cultivate and promote the value of source expertise.

There's little point in fighting the tide of Google usage. But we firmly believe that information experts can, and should, actively take on a role that's more strategic than "search" within their organisations.

The resources we've published in this Research Focus
Published resources

Source Expertise - What It Means in a Google WorldIn this Research Focus which ran from April - June 2016, we looked at how we can:

  1. Consult with project teams and departments about sources

  2. Stay informed about what's changing in the world of sources - to manage cost, risk and opportunities

  3. Understand specialist sources in detail - those products and tools that go where search engines can't.

The must-read findings and actions from this Focus are:

  • What you should sacrifice to focus on source expertise
  • Why you should aim higher and engage more
  • What you should invest in first for highest value.

Each of these key insights is discussed in detail in the report, along with actions you can take to work towards alignment. Request your copy today.

Read the report for further insights and actions:

Achieving strategic value from source expertise can only be realised when you step back from daily actions and identify those areas which provide highest value to the business. We believe this is so critical that we've made our End of Focus report Insights and Actions from the Research Focus "Source Expertise - What It Means in a Google World" available to both Subscribers and non-customers.

End of Focus Report

This End of Focus Report collects a full thematic index of content from this Research Focus in a convenient PDF package for download and offline reading.

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About this Research Focus

Co-producers Anja Chemnitz Thygesen and Lynn Strand bring together their considerable experience to manage this Focus.

Anja Chemnitz Thygesen has spent most of her professional life working with information research. She specialises in Scandinavian business research and is an active member of OneAnswer (pan-European network of business researchers) and the Association of Independent Information Professionals (AIIP).

Lynn Strand heads up a market intelligence research practice and provides in-depth research services as well as analysis and insights to clients. She specialises in working with clients in the technology, finance and consumer goods industries. Lynn is the SLA's Competitive Intelligence Division's Chair-elect.

Anja Chemnitz Thygesen
Anja Chemnitz Thygesen

Lynn Strand
Lynn Strand

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