Jinfo: Twitter for business intelligence

Twitter for business intelligence
Jinfo Article

4th April 2011

Abstract

Twitter is increasingly being used by businesses as part of their marketing campaigns; whether it’s for monitoring their brand, tracking their competitors or making product announcements. But to make the most of research on Twitter, an organised approach is needed that enables easy compilation of the findings. Charlene Burke shows how third party tools can be used to formulate advanced searches, track down and follow executives, search for URLs and track keywords.

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