Jinfo: Follow Us on Twitter... to Oblivion?

Follow Us on Twitter... to Oblivion?
Jinfo Article

2nd May 2014

Abstract

Plenty of claims are made for Twitter's value in customer relationship management, news distribution and, above all, scale when it comes to big data analytics. But, as Tim Buckley Owen discovers, the value of this social media tool in all of these can be called into question unless we remind ourselves of some pretty fundamental lessons in statistical sampling bias.

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