Jinfo: Facebook - Not Quite So Good for Business, Perhaps

Facebook - Not Quite So Good for Business, Perhaps
Jinfo Article

11th February 2014

Abstract

Facebook may be riding high at the moment, with record revenues and usage, but one study from Princeton University suggests that its user base may be declining. Even if this is overstating the case, Facebook is currently facing legal action over its use of personal data, on which its entire business model is based, at a time of increased public scepticism over advertising and marketing, and a growing recognition by individuals that their personal data is an asset to be managed. Further findings from Florida State University that Facebook has little value to recruiters in predicting job candidates' performance suggest that it is time for a reappraisal of the use of social media generally.

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