Jinfo: Jinfo model - reporting into marketing

Jinfo model - reporting into marketing
Jinfo Report

28th May 2019

Abstract

Here we look at how information teams align with different functions within an organisation, such as procurement and R&D. Another reporting line that isn't too common for information services is the marketing and communications function and with its wide range of communication channels, this type of alignment could be of benefit to the information team. This model explores the strengths and weaknesses of this type of structure, along with recommendations about where an information team could invest its efforts to optimise this reporting line and deliver the highest value to the organisation.

Other reports in this series:

Jinfo model - reporting into procurement or finance
Jinfo model - reporting into R&D
Jinfo model - reporting into marketing
Jinfo model - reporting into IT
Jinfo model - reporting into knowledge and know-how
Jinfo model - reporting into central strategy

By Robin Neidorf

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