Improve the system, not (just) the outcome
Jinfo Blog
21st October 2021
Abstract
Everyone's interested in how information contributes to successful business outcomes in R&D, and anecdotal evidence is not uncommon. If you need measurable, repeatable results each quarter, or by year-end, Value Chain analysis gives you insight into the value of information across the whole field of R&D.
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For years I've pronounced the truth:
"Information is essential to drive business outcomes"
However, the statement is somewhat misleading, because it misses the critical reason our methodology of Value Chain analysis works:
"Information is essential to the systems that drive business outcomes"
Value Chain analysis is fundamentally about:
- analysing business systems, and then ...
- creating a measurable information strategy for improving them.
This is why we're focusing a lot on R&D at the moment. Regardless of the organisation or goals, R&D systems are relatively consistent and predictable. Some are complex, some are simple, but they all follow this basic progression:
Everyone wants to focus on how information contributes to the launch of a successful product – the groundbreaking new drug, the innovative use of prior knowledge, the single report that avoided a regulatory headache. These success stories are hard to identify, anecdotal in nature, and take a long time (as in, years) to track.
But what if you need measurable, repeatable results each quarter or by year-end?
Value Chain analysis gives you insight into the value of information across the whole of R&D – it's practical, tangible, and completely changes how stakeholders perceive information.
Let's look together at your systems and how you can have a measurable impact now with Value Chain analysis. Contact me at robin.neidorf@jinfo.com, or complete the enquiry form.
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