Content analysis: Describing your landscape [ABSTRACT]
Jinfo Blog

By Kate Simpson

Abstract

Having a clear idea of the content on our intranets and websites is the key to ensuring that the user experience is optimised and findability is high. But the idea of carrying out an information audit can be daunting, particularly when we feel we know where the content problems lie. So try this practical and realistic approach, put forward by Manage contributing editor Kate Simpson, to increase the value of your web content.

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Having a clear idea of the content on our intranets and websites is the key to ensuring that the user experience is optimised and findability is high. But the idea of carrying out an information audit can be daunting, particularly when we feel we know where the content problems lie. So try this practical and realistic approach, put forward by Manage contributing editor Kate Simpson, to increase the value of your web content.

What's Inside:

As an information architect, paying special attention to an organisation’s content is key. However, a full information audit often seems like a lot of work when most of us already know what’s clogging up our intranets and websites and just want to get on with binning most of it, and designing a cleaner system with better, up-to-date and more useful content. So a tactical approach can be taken that is practical and realistic, recognising our increasing impatience with analysis and research phases before we want to jump into the more exciting design and build phases of projects.

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