Google Internet Statistics
Jinfo Blog

14th September 2009

By Diana Nutting

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Google has introduced a new service that pulls together internet statistics for the UK (http://digbig.com/5bagyc). This Google microsite brings together the latest industry facts and insights. These have been collected from a number of third party sources covering a range of topics from macroscopic economic and media trends to how consumer behaviour and technology are changing over time. It aims to provide searchable and browsable statistics on the internet and on the advertising industry from a strange variety of third party sources, including B2Bonline.com, BARB, BusinessWeek, Coke, Commission of the European Communities, Comscore, Core Metrics, Datamonitor, Deloitte, The Economist, eMarketer, Enders Analysis, Eurostat, Film Distributors Association, Financial Times, Forrester, GFK, Google Insights for Search, Greenbee.com, Guardian, HarvardBusiness.org, Hitwise, IAB, IFPI, IMF, Internet Retailing, Internetworldstats.com, JP Morgan, KMPG, Media & Marketing, Mediascope Europe, Mindshare, Motorola, Net Imperative, New York Magazine, Nielsen, NMA, Ofcom, Ipsos MediaCT, PriceWaterhouseCoopers, QuickPlay Media Inc., Retail Week, Reuters, TGI Net, Times Online, TNS, Verdict Research, Wall Street Journal, WARC, YouTube, ZenithOptimedia, GM There are five categories: Technology, Macro Economic Trends, Media Landscape, Media Consumption and Consumer Trends There doesn’t appear to be a great deal of information on the site, despite the long list of information suppliers. While the site describes itself as about the advertising industry, putting “advertising” in the search box, finds only three hits Interestingly you can also submit your own “killer fact”, although the site is moderated. Perhaps it’s one to watch, rather than to prove immediately very useful, unless, of course, it has that single statistic that you’ve been desperate to find.

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