Jinfo: Blog

Jinfo Blog

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Date Archive

Influence: where next for industry on the social web?
1st November 2011

Social media are tools which facilitate the conversations that matter most to you – and, by the way, you are part of conversation. If you are not part of the conversation then there is no need for you to be using social media except if you want to tick that box on your marketing strategy – tick, we have Twitter and FaceBook accounts. So what – owning those accounts is easy, it is what you will do with those accounts and where you will exert influence that matters.

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Communications industry resources on a budget
1st November 2011

With the influence of social media changing attitudes to the sharing of data and having a positive impact on the availability of free information, the resources providing data and analysis on the communications industry are having to evolve. As Heidi Longaberger describes, these changes mean that finding data on a budget is becoming easier.

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Reinventing librarians: Part 2 - Use knowledge of resources and use to enhance the procurement process
1st November 2011

By their very nature, librarians are good at knowing what their users need. They listen, they understand the organisation, they monitor usage of current resources, and they hear about and evaluate new resources, which puts them in an ideal position to provide valuable input to the procurement process. In Part 2 of the series on reinventing librarians, Marlene Gebauer shows how this is another way for librarians to add value.

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