Jinfo: Blog

Jinfo Blog

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Date Archive

Data protection - being small won't help
11th April 2012

Many companies remain remarkably complacent about data protection, with many believing it to be the domain of the boardroom or IT department rather than every employee's responsibility. Individuals are also relaxed about others knowing their personal data. It seems that a cultural shift is needed in terms of privacy risks.

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Kindle store en Espanol
10th April 2012

Amazon announces a Spanish-language Kindle bookstore and interface with 30,000 titles at launch. Barnes & Noble offers a similar product called Nook Books en Español. With a growing readership of non-English speaking people owning eBook readers, there is a huge potential for a choice of language offerings in this marketplace.

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Intranet management strategies and resources
10th April 2012

With the promise of providing a central place for internal communication and collaboration, intranets are viewed as an essential tool for many enterprises. However from the end user perspective, intranets are often seen as little more than, at best, a glorified employee directory or, at worst, a necessary (if evil) interface to access corporate information and tools. There are, of course, stellar intranets that live up to their potential. Achieving the fundamental promise of intranets, much less the successful integration of social features, requires strategic planning and governance

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Events ROI: The webinar option
8th April 2012

Live events aren't what they used to be, in terms of traffic or ROI. Consider the effective alternative for generating leads and building a strong presence in the professional development world of your audience: webinar sponsorship.

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London Online show has a new venue
6th April 2012

As Incisive Media announces a venue change for this year's Online conference, information professionals may be wondering about the future for such events in the current depressed economic climate. Day passes rather than full registration, or smaller and more specialised events might increase affordability and be the way forward.

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Consultative pricing: It's all about expertise
5th April 2012

"Consultative" pricing reflects the high-level expertise of the vendor staff directly involved with implementing and maximising the performance of the content within the purchasing organisation. Pricing negotiations for consultative products and services are the most variable, and generally the least transparent. Still, there are ways a buyer can understand what the vendor is investing in and build safeguards into the contract to ensure appropriate value for money.

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Delivery framework pricing: Understanding the workflow
4th April 2012

"Delivery framework" pricing looks at the context in which the content is delivered to the user. Products priced through delivery framework reflect a different set of investments and risks on the part of the vendor, and a buyer will need to negotiate accordingly.

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Categorically delivering information value
4th April 2012

When it comes to return on information investments, there nothing more satisfying than seeing resources used. Oh sure, we'd all like some sort of tacit-value-ticker that made a cheerful chime every time a member of staff has an ah-ha moment or a bit of data generates a lot of revenue.

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Ebooks and white papers: better lead generation
3rd April 2012

Ebooks and white papers that is audience-focused is a great mechanism for generating leads. Account manager Ann Marie Plankey shares some tips about how to create effective content through which to build a lead list.

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Value metrics pricing: Pricing based on basic multiples
3rd April 2012

The first of three approaches to pricing is what we call "value metrics" and tends to be the simplest. Even if there are a number of variables that go into the metric (e.g., numbers of readers versus in-depth users, different content sets, different delivery mechanisms), the fundamental approach comes down to A x B = Price. Learn which levers to pull when negotiating over value metrics.

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