Jinfo: Engaging Stakeholders in Dialogue about Value: The Art of Persuasion

Engaging Stakeholders in Dialogue about Value: The Art of Persuasion
Jinfo Article

27th September 2013

Abstract

Robin Neidorf introduces "The Art of Persuasion", a four-step process towards building consensus, and explains how it can be applied to projects seeking to identify and measure the return on investment of content purchases. It can be used to gain agreement on the "problem" (e.g. we don't have a method for determining the value which information products bring to the business), which actions should be taken, the solution and the effect of the solution. This process is a valuable communication and management tool which could be applied to any negotiation, discussion or planning process.

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