Jinfo: Leveraging Social Media to Discover Information Needs

Leveraging Social Media to Discover Information Needs
Jinfo Article

12th March 2015

Abstract

Most organisations now embrace some use of social media. We can reasonably imagine that social commentary will continue to grow in volume and in strategic importance. Listening in on enterprise social media conversations frequented by our business colleagues is an effective way for information professionals to keep track of business issues. Not only is it a valuable technique for extending our reach, it is a new way of working and communicating. Jan Sykes considers this approach to discovering information needs of our target audience and the broader context of opportunities for information professionals in developing a social media management strategy.

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