DIY Detection: Softly, Softly, Catchee Monkee (Part Two of Two) [ABSTRACT]
Jinfo Blog

By Vernon Prior

Abstract

Comprehensive competitive intelligence means looking at both hard and soft information. In Part two of his two-part article, Vernon Prior shares tips on the types of places and people that may willingly yield important competitive information, for those diligent and prepared enough to look.

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Comprehensive competitive intelligence means looking at both hard and soft information. In Part two of his two-part article, Vernon Prior shares tips on the types of places and people that may willingly yield important competitive information, for those diligent and prepared enough to look.

What's Inside:

Trainers will often identify companies for whom they have presented courses, and training providers are usually quite happy to give you a list of speakers in your industry. It should provoke some sort of response, for instance, to discover that a major competitor has undertaken a program of training in competitive intelligence.

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