BBC World Service and Twitter [ABSTRACT]
Jinfo Blog

By Abigail Sawyer

Abstract

Social media have changed news gathering not only for individuals but for venerable institutions like BBC World Service. Programmes and presenters can now interact with their audiences in a more immediate way and, via Twitter, audiences can be involved in history as it unfolds through tweets from reporters on the spot. Abigail Sawyer describes the impact of Twitter on BBC World Service.

Item

Social media have changed news gathering not only for individuals but for venerable institutions like BBC World Service. Programmes and presenters can now interact with their audiences in a more immediate way and, via Twitter, audiences can be involved in history as it unfolds through tweets from reporters on the spot. Abigail Sawyer describes the impact of Twitter on BBC World Service.

What's Inside:

There is no doubt that social media have changed the way the modern newsroom works, but they have done more than that. They have changed how programmes, presenters and language services interact with their audience. Now we are listeners, too. BBC World Service broadcasts news and current affairs in English and 26 other languages on radio and online. All language services have Twitter accounts, some manually updated, others acting as feeds of content placed on their websites. This is matched by accounts belonging to individual programmes and members of staff.

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