Content and technology. A Profound difference?
Jinfo Blog

By Jan Knight

Abstract

Information providers and market researchers need to keep ahead of the game, looking for new ways to enhance and extend the range of their products. Profound from MarketResearch.com is one such, now offering new features and categories along with an improved searching facility.

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Information providers and market research companies have to constantly keep their products refreshed – often with new resources or enhanced technology, or both. Profound, a product from MarketResearch.com, is one of those companies that continues to take input from customers on what areas need to be enhanced as far as content and it appears to refresh its technology regularly.

This month, MarketResearch.com Profound added 40% more publishers to its online product, which already offers information from 700 industry segments from over 190 research publishers. These new global sources are diverse and, as the CEO of the company notes, these additions are just the first in a series of initiatives to expand the Profound content. New sources contain information from a number of business sectors including life sciences, financial services, technology, consumer goods, food and beverage, and energy. 23 new publishers have been added to the site with others being added soon.

Profound, also already noted for its proprietary search engine and its comprehensive taxonomy, has recently added five new categories to its product line. According to its own press release, categories are added monthly and, with the leadership of its own experienced taxonomist, these categories reflect current trends and emerging technologies in the industries it reports on. I couldn’t help but notice that the newest categories are certainly diverse and very specific: mobile OS, carbon emissions, DNA sequencing, near field communication (NFC) and aquaculture.

Technologically, the company’s Key Word in Context (KWIC) feature and simple search feature have also been enhanced. The popular KWIC feature will now allow users to see how many times their search term appeared in the document and the word will be highlighted. A refined search provides the ability to search "inside" the report. More information on both the specific sources and the technology features can be found on Profound’s website.

Information vendors can remain top of mind and competitive with numerous tactics. As noted in a recent post about the new i3tool from the Cleantech Group, some research companies accomplish this by maintaining with technological advances.

Others, like IBISWorld Industry Reports, add a unique twist in the way they keep in touch with customers to make information fun and meaningful. Keeping in touch, refreshing content and technology, and providing what the customer says they want should be on all of our agendas.

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